Since the dawn of 2020, Shopify powered ecommerce companies are trying their best to serve customers and maintain healthy business practices. With the competition getting fierce with each passing day, ecommerce owners are looking for new ways to optimize their websites.
Ecommerce industry is expected to grow into a $4.2 Trillion industry this year.
Shopify is gaining massive traction as compared to other ecommerce platforms.
With the year 2020 about to complete its third quarter, we bring you the ten tips to optimize Shopify store, easily and effectively.
1. Improve Customer Engagement
Customer engagement plays a vital role in the growth of your business. With faster internet and constant improvement in technology, consumers now expect more from you. At the same time, the bounce rate has also increased manifold. Consumers don’t blink twice before switching to another ecommerce portal if they don’t find what they are looking for quickly.
It all starts with creating the right first impression. Your audience should feel connected to the website the moment they land there. Be it the homepage or a particular landing page, the design plays a crucial role in keeping them hooked to your website. Shopify brings you the power of design themes to get the right design quickly.
What you need to do is hire Shopify theme developers who understand user experience and user interface in detail. You can, and must leverage their experience and understanding to create engaging themes. When you get the first impression right, the game is half won.
2. Make Irrefusable Offers
Offers, the mere mention of the word “offers” makes consumers curious. Some like it, some don’t, but offers always grab the audience’s attention. Numerous articles and blogs have been written on why offers are important, so we will go to the kind of offers that work like a charm:
Discount Offers
Discount offers depend a lot on how much margin you have. The key lies in giving discounts without losing money on sales. The discount can be offered on individual products as well as on the final price at the time of checkout.
Bundle Offers
Bundle offers allow you to increase the average order value while giving customers the chance to make proportionally better deals. Suppose a customer wants to buy a DSLR camera. You can offer a bundle package with a tripod and a camera cleaning kit at a discounted bundle price which costs less than all the three items bought individually.
Product Recommendations
Recommending the right products at the time of checkout allows your customers to buy things that may interest them. Suppose your business revolves around computers. Instead of showing a bundle pack for a laptop, a portable hard drive and a printer, you can also show the last two items in product recommendation, allowing them to make a choice, and giving you an opportunity to increase revenue.
Gifts and Coupons
One of the most popular reward systems of online shopping, gifts and rewards motivate your customers to visit your website more often than they’d admit. Gifts and Coupons allow you to maximize your chances of increasing your sales. At the same time, the sense of achievement enhances the shopping experience of the customers, making them want to shop more.
3. Go Social
If you haven’t embraced the power of social media till now, this is the time to do so. Shopify lets you launch your business venture on social media platforms such as Facebook and Instagram. With your brand present on the two most popular social media portals, your business outreach expands beyond imagination. You’ll be able to reach out to your audience where it’s most frequently found. With the right campaign and the right message, your Shopify store gets more customers faster than you can say blueberry cheesecake.
At the same time, Shopify store optimization for social media is also an effective tool in aggressive marketing. You can be omnipresent with the power of social media. A Shopify store optimized for social media marketing (SMM) has better results in search engine result pages (SERPs), giving your brand better visibility on the internet. With your focused keywords used in websites, Social Media profiles and campaigns are crawled by the search engine bots, they get to crawl through more relevant information, giving your brand more weightage than your competitors.
4. Go Mobile First
If customer engagement and experience were not the top priority, going mobile wouldn’t have been here at all. Mobile phones, or Smartphones, to be precise, are the go-to gadgets of the shoppers. From reading to music to browsing the internet to shopping, everything that is digital now happens on smartphones first.
The current times are calling for a mobile application of almost everything. Brands like Dominos, KFC, Amazon, they all have mobile applications. While iOS and Android are probably the only marketplayers in mobile technology, there was a time when Blackberry OS and Windows Mobile also used to be extremely popular. Online shopping applications were made for all the available mobile operating systems.
There was a time when mobile applications were built individually for iOS and Android, and then we had the hybrid apps, the ones that were coded to suit both the OSes and then we had Progressive Web Apps. The extent of mobile applications is a topic for another blog, but the point is, with so much happening in the mobile world, not going mobile-first is suicide.
5. Speed Up Your Webpages
If your Shopify store website doesn’t load in the first 3 seconds, your audience may simply bounce away. While customers are an integral part of the business, they also happen to be the most volatile asset too. A moment they’re here, a moment later, gone! If your website is not fast, it will not lead the race. Customers want to buy what they want to buy, and they want it now. Especially in the case of impulsive shoppers, if they are looking for something, they’d have probably opened many tabs looking for what they want. This is why you need to hire Shopify developers with extensive knowledge of how to make fast loading Shopify pages.
Life is not a race, but business is, and the fastest one to meet the customer goals, wins. Slow pages also show a lack of commitment to your own business idea. Don’t tread this path, this may not only put you in the end, it may make a company go out for good.
6.Take Care of SEO
You must have heard of it a thousand times, and we’ll say it one more time again, because SEO matters. Yes, Search Engine Optimization is the key, and it’s more than using keywords. Keywords are merely the beginning of SEO. there’s so much to it than meets the eye. Remember the SERPs we talked about in the Go social point? SEO friendly pages make that happen. SEO is not a magic wand that will abracadabra your website to the top.
It’s a strategic use of good quality content, carefully chosen keywords, intelligently used alt text, using the right tag at the right place. So, in case you don’t know much about digital marketing, it will be a good idea to invest in digital marketing experts.
7. Optimize Checkout Page
An abandoned cart is to business owners what Bogeyman is to kids: a nightmare, something they never want to see. The only difference between these two is that Bogeyman doesn’t exist. The dreadful cart abandonment is a serious issue that bothers every digital store owner. Shopify store owners are no exception to it. While we have already covered Shopify cart recovery in a previous article, this point here is about ensuring it doesn’t happen. It begins with getting the checkout page right.
The checkout page should not have any distractions to trigger the customer away from completing the checkout. No hindrances, no unnecessary “register now” pop-ups, nothing. The right thing to do is to allow a guest checkout and prompt a sign-up only after the purchase is done.
You can and must use the Shopify Dynamic Buttons that allow customers to buy quickly as they browse through the catalog. With the help of Shopify Dynamic Buttons, the customers can directly buy an item they like without having to go to the cart and do all the old-fashioned shenanigans.
8. Keep The Site Structure Simple
Complicated things don’t entice confidence, especially in the case of relationships. Keeping things simple and straight is the key, whether it’s your personal relationships or professional ones. Take Shopify stores for example:
A simple site structure that is easy to navigate builds better trust than a website that feels like a maze. The faster a customer can go from the catalog to the checkout, the better the shopping experience he will have. Simple and easy navigation is one of the strongest assets of an online store. If your Shopify store takes too long to browse, choose, checkout, and pay, your audience may not like the experience and go to your competitor.
The faster your customers can move through the sales funnel, the more beneficial it is for you.
9. Links, Links, and Links
Internal links, backlinks, manufacturer links, influencer links, affiliate links, the world of digital marketing is full of links that work wonders for you. When it comes to bringing your audience to perform a particular CTA, links play an integral role. And wherever there’s a broken link, there’sa marketing opportunity that you need to tap. We’ll be back with a complete guide to link building soon, so you get to learn things the easy way.
10. Use Blogs
Blogs are one of the strongest assets of your website. Now, you may wonder what does a blog have to do with an ecommerce website, the answer is almost everything. Blogs help your audience understand your business better.
Suppose you launch a Shopify theme marketplace where theme creators and Shopify store owners get to do business. If you launch a blog section where you talk about Shopify designs, ecommerce design trends, top Shopify themes and such topics, your website will have a better footfall and higher ranking on SERPs. Good quality blogs work like a charm to gain good organic traffic.
Conclusion
Shoify store optimization is more of a smartwork than hardwork. With all the knowledge that we have imparted in the ten tips above, you’ll be able to optimize Shopify better than ever before. Before signing out for now, let’s take a quick recap of the 10 Best Tactics to Optimize Shopify Store:
Improve customer engagement
Make irrefusable offers
Go social
Go mobile first
Speed up your webpages
Take care of SEO
Optimise checkout page
Keep the site structure simple
Links, links, and links
Use blogs
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