Getting more traffic to your Shopify store is more about strategies than following the age-old hit and try method. The current market situation does not leave any room for guessing. What works for others may or may not work for you. However, we can’t completely rule out the trial and error method to see what works and what doesn’t. Whether you are about to reach out for the first time or hundredth time, bringing more traffic to your Shopify store is important for every Shopify store owner.
More traffic on Shopify stores means higher chances of improving conversion rates. As a trusted Shopify development company, we know what it takes to maximize your reach and bring more audience onboard. So today, we bring you the best Shopify marketing strategies to help you attract more traffic than ever before.
- Invest in Pain Ad Campaigns
Relying merely on organic campaigns will not be sufficient. In today’s cutthroat competition, you’ll need to speed up your campaigns to grab audience attention as quickly as possible. Investing in paid ad campaigns is one of the most effective ways to do is this. Be it the PPC campaigns on Google or paid social media campaigns, there something for every budget and demographic you can think of.
While going for the paid campaigns, make sure your demographic search is done properly and you are pitching the right advertisement to your audience. Only then the paid campaigns will be a success. Choose your keywords carefully and bid high.
- Use Contests and Giveaways
Many digital marketing strategies create a success path over a course of years. Running contests and giveaways is not one of them. You can’t rely only on long term goals, you need something quick and something effective too!
This is where contests and giveaways come into the picture. Shopify store owners must take this marketing strategy seriously because, well, it works. Touted as one of the most efficient methods of attracting traffic, contests and giveaways trigger a sense of opportunity among the consumers. Be it in the form of a reward after winning a contest or getting something for free, freebies have always been a lucrative marketing tactic to increase Shopify website traffic easily.
Contests and giveaways become a quick trend and also rely on social shoring to spread among the masses. Offering coupon codes as a contest reward is one of the most trusted methods to bring more traffic to your Shopify store.
- Influencer Market
In simple words, Influencer marketing is all about building business relationships with influencers to promote your Shopify store among a larger set of audiences.
Influencer marketing leverages the creative skills and massive following of influencers, allowing Shopify store owners to maximize their reach. To do this effectively, you need to identify the influencers in your niche.
Social media celebrities and bloggers enjoy a huge following, and their words are trusted by their followers. All you need to do is use their trust as a slingshot and propel your brand to their followers. This way, you will also get a lot of organic traffic to your Shopify store.
Word of mouth is still the most powerful marketing method. Therefore, it is crucial to find an influencer who can vouch for you, promote your brand, and bring more audience to you.
The key lies in finding an influencer whose followers convert the most. An influencer with many followers is not enough. You need influencers whose audience really follows them and goes by their words.
- Use Guest Posts
If you think guest posts are a thing of the past, you need to upgrade your SEO skills. Guest posts give your Shopify website a highly focused and targeted exposure. How, you ask? This is where the power of backlinks comes into the picture. And this is where the importance of guest posts kick in too.
Even before your Shopify website development is complete, start looking for blog sites and forums with good audience of your niche. Once your website is ready, start posting blogs and write-ups on these websites that are informational and engaging. Your write-ups must have the right balance of information and smart marketing where you are not “selling or “pushing” your audience to you. Your information should do that job. Mention your product/services to create awareness and attach a backlink to help them find you.
To find what blog sites are good for your niche, start with the blog sites that you like to use. Like to read Quora? Look for like-minded articles or readers there. And whenever there is a URL change, remember you change the link URL in the geist blog or create a 303 redirect.
- Conclusion
So, these are a few of high impact strategies to get more traffic to your Shopify store. Implementing them in your digital marketing landscape can help you broaden your horizon. Feel free to share your views and questions in the comment section below. If there’s a question that we don’t have an answer to, let’s find it out together.
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