A‌ ‌Practical‌ ‌Guide‌ ‌to‌ ‌Scale‌ ‌Your‌ ‌ Shopify‌ ‌Store‌

When it comes to eCommerce, you can’t go wrong with Shopify. Shopify enables anyone, anywhere around the world to start an eCommerce business.

Though Shopify is an integrated platform that handles everything from inventory to billing and taxes, scaling your eCommerce business (especially when starting out) isn’t that easy.

However, to create an interactive web store for your online business, you could hire a Shopify expert. Shopify experts are well-versed with the technical nuances concerning all the major eCommerce platforms.

Moreover, hiring a Shopify expert is beneficial for they’re up-to-date with the latest market trends and can get your eCommerce business off the ground, rather quickly.

With Shopify, it's easy to start selling online, but scaling your eCommerce business is an entirely different ball game. Selling on Shopify is a competitive niche, and not everyone makes it to the top.

Building a brand, expanding your scope, and gaining more customers takes time and sincere effort. As a budding entrepreneur, you should always be striving for success.

When talking in terms of scaling your business with Shopify, you should aim to expand your online business that runs 24 hours a day, seven days a week- with or without your presence.

With that said, here are practical steps you can follow along to grow your Shopify eCommerce business online:

1) Build A Mobile App

Just a few years ago, desktop computers accounted for the vast majority of internet traffic. This has, however, changed. Now the majority of the audience relies on mobile apps.

Mobile apps make up 60% of all the active internet users. You surely don't want to lose half of the opportunities to convert website visitors.

People are spending more time on mobile phones than on desktops and tablets combined. This trend is expected to continue. Creating a mobile app for your Shopify eCommerce business would enable you to tap into a larger audience.

You can hire Shopify developers to create a fully integrated mobile application that works across cross-platforms, seamlessly.

2) Be a Good Storyteller

Rather than relying on pure logic, we have a propensity to buy from brands we trust. Several experiments have shown that storytelling engages the human brain far more than facts and figures.

When marketing your product, create a story around your brand. Storytelling will help your customers understand why they should care about your product or service. The added benefit, storytelling will also help to personify your eCommerce brand.

3) Leverage Paid Advertising

As it is known, Facebook and Instagram have huge user bases. Paid ads on these platforms are certain to attract consumers.

Social media marketing helps to heighten brand awareness. To create hype around your eCommerce brand, you can run ads on social media platforms and track ROI from these ads.

If the ROI from these ads is good, you can increase your advertising budget. On the contrary, if the ROI from social ads isn’t optimal, you can pause and start anew.

You may have brilliant designs and products, but without the right marketing, your Shopify eCommerce store will not grow.

4) Content is the King

Content marketing is a form of advertising that entails the production and distribution of online content.

Content marketing promotes interest in a brand's goods or services rather than directly promoting them. Content marketing, as a marketing practice, encompasses both conventional and digital platforms.

In other words, content marketing is an essential component of any effective marketing company. While content is certainly the king, there are a few types of content that you should primarily focus on as an e-commerce company.

Video Content

Users are more inclined to visit your website after watching a video on YouTube or on other social media platforms than they are after viewing some other sort of material.

The more video content you create, the more high-quality traffic you'll attract to your Shopify store.

Aesthetic Images

Photos, including product descriptions, are an essential part of Shopify’s store marketing. The better quality photos you put out, the better your product will appear. The better your product seems, the more sales you generate.

If you look at it that way, it’s a simple marketing equation.

Better and aesthetic Images = Better Product = Higher Sales

Product Reviews

When starting your Shopify store, you can make product recommendations to your current customers based on their purchase history (Using email marketing).

You can even leverage reviews. Ask your customers for reviews and post their positive feedback on social media. This would act as social proof and build your eCommerce brand’s credibility.

5) Benefit from Shopify Centric SEO Apps

For eCommerce businesses to thrive, Search Engine Optimization (SEO) is important. Essentially, SEO improves the visibility of your online store by improving its ranking on Search Engine Result Pages (SERP).

Here are a few SEO tools you can employ to improve the performance of your Shopify store:

Omnistar Affiliate Software

Omnistar Affiliate Software simplifies the process of building and handling referral marketing campaigns. This app helps you get more website users and makes selecting and handling marketing agents for your store super easy!

SEO Booster - SEO Marketing

SEO Booster improves your website’s performance by automatically creating SEO-friendly Alt-tags for your images. It organizes and protects your store in a Google-recommended manner, adding more to the performance. SEO booster eliminates the need to decipher technical terms and seamlessly handles Issues with SEO.

6) Upsell Products to your Customers

Upselling is the technique of selling an additional item or service to your customers. Through upselling your products and services, you’d generate higher profits and make up for advertising dollars (The money you spent on social media Ads).

7) Emphasize Customer Support

Customer service can not be completely automated, since different people have different queries. During the process of scaling the Shopify store, people often lose touch with personalization and completely neglect customer services.

Poor customer service can be extremely costly in the long run, particularly with new customers you acquire with time. Emphasize more on customers’ individual needs and adhere to the best eCommerce customer care practices, and your customers will take note.

Conclusion

Scaling your Shopify store organically is possible but demands a carefully crafted plan. However, your business can benefit from a well-thought-out approach and timely analysis.

Even if you simply put the strategies mentioned herein to work, your Shopify store is bound to grow.
And if you seek technical assistance in the initial stages of scaling your Shopify business, hire Shopify expert. The only thing for you to do then would be watching your eCommerce business soar to new heights!