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Traffic But NO Sales? How to Optimize Your Shopify Store?

Getting a lot of traffic, but the sales wheel is still at the same position?


Don’t worry. Give a pat on your back instead; for getting traffic. You have crossed an important milestone, many fail in this. Think positive.

In this post, we are going to discuss the best strategies to increase Shopify sales.

Make Your Website Easy-to-Navigate

If you want to increase sales of your Shopify store, you need to provide your visitors with a personalized shopping experience. For this, you need to make it easy to navigate. This way, your visitors will be able to find what they want hassle-free.

One of the best ways to improve your website's navigation is to navigate it like a customer. You need to check various things. Are you able to navigate menus and spot the common elements in them? Are all the products on your website sorted by categories?

Moreover, you should check all the links and make sure they are working correctly.

Also Read- Best Free Shopify Apps to Increase Sales [in 2022]

Optimize Product Pages

Product pages are like book covers. If a book cover has a clear title and an eye-catching image, it will help people have an in-depth understanding of what’s inside. The same is true with a product page. If you don't provide clear titles and descriptions, your visitors will get confused, and eventually move to other websites.

You need to check all the product pages one by one and optimize them correctly. Use appealing images, and write detailed page titles, descriptions, information about different sizes & colors, etc.

Simplify The Checkout Process

If a visitor is on the checkout page, it means he is about to make a sale. If you fail to retain them, all your marketing efforts will go in vain. So, you need to make the checkout process as easy as it can be for them.

So the next important task for you is to check if the checkout process in your Shopify store is streamlined? Do visitors have to sign up for their accounts to purchase products? If so, is it important?

Go through the checkout process like a customer. Find products, add them to the cart, make payments, and place test orders.

Analyze what was your experience throughout the process? Most importantly, can you make it easier?

Check The Website Copy

Your website’s copy is another important element influencing your Shopify sales. It should be persuasive, thus making your visitors buy your products.

Before writing the website copy, make sure you do target audience analysis. Learn about the benefits and features of your products and figure out the kind of people they can help. So, while writing the copy, keep your target audience in mind. You should make them feel that your website is for them.

Try to keep the copy short. Long sentences and paragraphs can make visitors lose interest.

Make Your Shopify Store Mobile-Friendly

Do you know the majority of the eCommerce website traffic comes through mobile devices? Thus, it’s necessary to make your Shopify store mobile-friendly.

Open the internet browser on your mobile device, and enter the URL of your website. Check whether it looks good and functions properly. You should do the mobile-friendly test on different mobile devices. You can use the inspect tool to check how your website looks on different devices.

Clear Pricing & Policies

What are the prices of your products? Are there any hidden charges such as shipping fees? What are the return and refund policies?

One of the best ways to increase the conversion rate of your Shopify store is to be transparent. Be clear about the benefits and features of your products, their prices, shopping details and all that. Be honest with your customers; don’t hide anything.

So, are you transparent with your policies? If not, it’s the right time to change.

Wrapping it up, there can be various reasons why your Shopify store isn’t getting sales despite getting traffic. Check whether your website is easy to navigate, product pages are optimized for visitors as well as search engines, and website copy is appealing. Additionally, make your store mobile-friendly and be honest about pricing and policies.

Need professional help related to developing or growing your Shopify store? Talk to Shopify developers, marketing and sales experts at Tech Prastish Software Solutions.
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